Automotive CRM Summit 2006
Hosted by Thought Leadership Summits, Inc.
 
Presentations From:


 




Porsche

 


 


June 5-6, 2006
The Ritz-Carlton,
Marina del Rey, CA

For more information
please contact us at
(415) 553-4142 or tlsinfo@tlsummits.com

 

Sponsored By:

Pieces of the Puzzle - CRM Best Practices at OEMs, Captives and Dealers

The TLS Automotive CRM Summit 2006 featured:

Featured Presenters:

David Harris
Advertising and E-Business Manager
American Suzuki

Gary Marcotte
SVP, Marketing and eCommerce
AutoNation, Inc.

Lindsay Duffield
President & CEO
BMW Group Canada

 

Kevin Oliff

Managing Partner
Capistrano Chrysler Jeep Dodge

Thilo Koslowski
VP & Lead Automotive Analyst
Gartner Inc.


Sam Kapreilian
Partner, CRM Strategy Leader
IBM Global Business Services


Blair Skramstad

Director, Marketing Services

John Deere Credit U.S.A.

Ed Allen

Industry Director of Automotive

Oracle Corporation


John Wisdom
Director of Customer Systems
PACCAR Inc.

Sebastian Mackensen
Business Development Manager
Porsche Cars North America

Rick Rogers

eCommerce Director

Keyes Mercedes-Benz

Bill Burris
Ownership Experience Manager -
Lexus Division
Toyota Motor Sales, U.S.A., Inc.

 

 

register

* Interactive best-practice presentations


* An intimate, exclusive environment ideal for peer-to-peer networking


* Limited vendor and sponsor

involvement

Spread over two days, the Automotive CRM Summit 2006 consisted of real world case studies and an interactive panel discussion focused on best practices in:

  • Collaborative CRM
  • Dealer CRM
  • OEM / Dealer Information Sharing
  • Interactive Marketing
  • Enhanced Customer Service

Presentations from key leaders at OEMs, Captives, and Dealers identified how CRM best practices can reduce marketing spend, increase sales, and improve customer satisfaction and retention.  In addition, the leading auto analyst from Gartner provided his perspective on the importance of maximizing every customer interaction throughout the automotive customer lifecycle.

Please contact us at tlsinfo@tlsummits.com if you have any questions.
 
Thought Leadership Summits, Inc. - 415.553.4142 - tlsinfo@tlsummits.com
   
 
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