June 16-17, 2009

The Ritz-Carlton,

Marina del Rey, CA

For more information
please contact us at
720-287-0145 or
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Sponsored By:

 

Beyond CRM - Innovative Customer Centric Strategies

Keynote Speaker: Kelly Mankin Vice President, U.S. Marketing Chrysler Financial Featured Presenters: Tom Peyton Senior Manager, National Advertising American Honda Matt Gunderson Executive Director Audi Mission Viejo and Immediate Past President Orange County Automobile Dealers Association Jerry Daniels Founder, President, & CEO Automotive Broadcast Network Chad Collier President Collier Automotive Group Rob Chesney Vice President eBay Motors Thilo Koslowski Vice President & Lead Auto Analyst Gartner Albert Kruegel Manager, Project Management Hyundai Information Service North America Dr. Domenico Greco Marketing Director Gruppo Aster Denise Jacobson National Manager, Customer Satisfaction & Training Lexus Tim Gilbert Associate Professor & Chair Auto Marketing Northwood University John Waraniak Vice President, Vehicle Technologies SEMA Dave Schembri President smart USA   Steve Irby President & Founder Kicker Audio Joanna Sherry General Manager, Marketing & Business Development VW Credit

     - Strengthening Customer Retention

     - Enriching the Ownership Experience

     - Increasing Customer Lifetime Value

     - Improving Profit Margins

The Automotive Customer Centricity Summit 2009 features:

- An executive workshop environment

- Interactive, best-practice presentations

- True peer-to-peer learning

- Exclusive sponsors & strictly limited vendor involvement

- NEW! An Open Forum Discussion with Opening Remarks by Gartner

Retaining customers in an economic downturn is critical to the survival of both OEMs and Dealers.  An intense focus on strengthening existing customer relationships so that every in-market customer is retained to the brand and dealership is an absolute requirement.  The Summit provides insight on how innovative thought leaders are going “on the offensive” and utilizing Customer Centric Strategies to strengthen customer relationships and enrich the ownership experience, increase lifetime value, and improve profit margins.

Now in its 5th year, the Automotive Customer Centricity Summit is the evolution of the Automotive CRM Summit.  This evolution continues the focus on CRM while enabling the addition of new, critical topics shaping the industry today and in the future.  The 2009 Summit will address how customer relationships are being strengthened through Innovative CRM & Customer Centric Strategies in areas such as:

- Customer Retention

- CRM Best Practices

- Digital & Online Marketing

- After Market Technologies

- Dealer CRM

- Point of Sale Customization

- In Store Dealer Branding

- Demand Management

- Collaborative Marketing

- Fixed Ops

NEW! An Open Forum Discussion with Opening Remarks from Gartner

The Vice President of Automotive from Gartner will kick-off an Open Forum Discussion on CRM Best Practices.  The discussion will be based on interaction from all attendees and will dig deep into the basis of innovation, discuss best practice solutions to common challenges, and review real world results.

Closing Panel Discussion

Finally, the Closing Panel Discussion will feature OEM, Dealer, and Captive thought leaders discussing the evolution from CRM to Customer Centricity.  The panel provides a final opportunity for the entire group to question their peers and interact with one another, leaving the Summit with newly gained insight on the challenges and benefits of Customer Centric Strategies across the Auto ecosystem.

Don't miss this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction, not sales pitches!

Please contact us at (415) 553-4142 or Contact Us if you have any questions.