Automotive CRM Summit 2006
Hosted by Thought Leadership Summits, Inc.
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June 5-6, 2006
The Ritz-Carlton,
Marina del Rey, CA

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For more information
please contact us at
(415) 553-4142 or tlsinfo@tlsummits.com

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Sponsored By:

 

Presentations From:
 

 

 

 

Porsche

 

 


Pieces of the Puzzle - CRM Best Practices at OEMs, Captives and Dealers

Featured Presenters:

David Harris
Advertising and E-Business Manager
American Suzuki

Gary Marcotte
SVP, Marketing and eCommerce
AutoNation, Inc.

Lindsay Duffield
President & CEO
BMW Group Canada

Kevin Oliff
Managing Partner
Capistrano Chrysler Jeep Dodge

Thilo Koslowski
VP & Lead Automotive Analyst
Gartner Inc.

Sam Kapreilian
Partner, CRM Strategy Leader
IBM Global Business Services

Blair Skramstad
Director, Marketing Services
John Deere Credit U.S.A.

Ed Allen
Industry Director of Automotive
Oracle Corporation

John Wisdom
Director of Customer Systems
PACCAR Inc.

Sebastian Mackensen
Business Development Manager
Porsche Cars North America

Rick Rogers
eCommerce Director
Keyes Mercedes-Benz

Bill Burris
Ownership Experience Manager -
Lexus Division
Toyota Motor Sales, U.S.A., Inc.

The TLS Automotive CRM Summit 2006 featured:

* Interactive best-practice presentations


* An intimate, exclusive environment ideal for peer-to-peer networking


* Limited vendor and sponsor involvement

Spread over two days, the Automotive CRM Summit 2006 consisted of real world case studies and an interactive panel discussion focused on best practices in:

- Collaborative CRM
- Dealer CRM
- OEM / Dealer Information Sharing
- Interactive Marketing
- Enhanced Customer Service

Presentations from key leaders at OEMs, Captives, and Dealers identified how CRM best practices can reduce marketing spend, increase sales, and improve customer satisfaction and retention. In addition, the leading auto analyst from Gartner provided his perspective on the importance of maximizing every customer interaction throughout the automotive customer lifecycle.

Please contact us at (415) 553-4142 or tlsinfo@tlsummits.com if you have any questions.

 

 

 

 

 

 

 

 

 

 

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