June 20, 2012

The Ritz-Carlton,

Marina del Rey, CA

For more info please

call 720-287-0145

or email via
Contact Us

Sole Exclusive Sponsor:

Media Partners:

 

Keynote Speaker: Alexi Venneri Co-Founder & COO Digital Air Strike Featured Presenters: John Watts Senior Manager - Digital Marketing American Honda Doug Clark General Manager - Social Media & Customer Engagement Audi of America Joe Castle Principal Castle Automotive Doug Simpson Automotive Strategist Facebook Thilo Koslowski Vice President & Lead Auto Analyst Gartner Howard Hakes Chief Operating Officer Hitchcock Automotive Shari Kourilsky General Manager - Digital, CRM, & Social Marketing Mazda USA Mark Aikman Social Media Lead Mercedes-Benz USA Dr. Natalie Petouhoff Professor & Director - Social Media Executive Education UCLA Anderson School of Management

 

The "3 Cs" of Social Media - Creating, Connecting, & Converting

The Automotive Social Media Summit is a unique event featuring:

• Real expertise on key topics
• Exclusive environment for senior executives
• Strategic and best-practice presentations
• Extensive opportunities for peer-to-peer learning
• Limited sponsor and vendor involvement

The third annual Automotive Social Media Summit is the industry’s only summit focused exclusively on social media.  The summit offers an exclusive environment for senior-level OEM and Dealer executives, and continues the learning and peer networking opportunities for those who attend the Automotive Customer Centricity Summit. 

 

What You'll Learn

While the proliferation in the number and type of social media continues, the key challenges that these different social media present remain the same.  Each of the “3 C’s” of social media - creating, connecting, and converting followers represents a distinct challenge that must be understood and successfully solved for social media strategies and investments to deliver a positive ROI.  In addition, many companies are still experimenting with how to track and leverage the rich contextual information available to them through social media.  In 2012, the Summit will focus on how OEMs and Dealers are creating true engagement with customers and how that engagement is resulting in a sustainable competitive advantage.  The Summit will provide real-world examples of how OEMs and Dealers are collaborating to better understand their joint customers, engage them through the social media channel or channels they prefer, and deliver a differentiated experience.

Topics Will Include

• Measuring and optimizing social media presence
• Creating true customer engagement
• Anticipating consumer behavior
• Reputation management
• Delivering a consistent experience

Closing Panel Discussion

The Social Media Summit will close with a panel discussion featuring thought leaders from both the OEM and Dealer communities.  The discussion will focus on the challenge of the “3 Cs” of social media – creating followers, truly connecting with them, and converting them into long term customers.  Areas of commonality and divergence between OEM and Dealer will be the basis for a spirited discussion, providing a last opportunity for all delegates to engage the panelists and one another, leaving the Summit with newly gained insights on social media strategies in the automotive industry.

Register now to engage in this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction.

Please contact us at 720-287-0145 or Contact Us if you have any questions.