June 19, 2012
The Ritz-Carlton,
Marina del Rey, CA
For more info please
call 720-287-0145
or email via
Contact Us
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Intelligent Interactions - Creating
& Leveraging True Customer Insight
The Automotive Customer Centricity Summit is a unique event featuring:
- Real expertise on key topics
- Exclusive environment for senior executives
- Strategic and best-practice presentations
- Extensive opportunities for peer-to-peer learning
- Limited sponsor and vendor involvement
In its eighth year, the Automotive Customer Centricity Summit is the only summit dedicated to helping the automotive industry improve customer relationships. The full-day summit provides an exclusive environment for senior executives from OEMs, Dealers, and Captives focused on sharing knowledge, networking with true peers, and creating opportunities for individual and corporate growth.
What You'll Learn
The explosion of data and the proliferation of channels and devices have made interactions between customers, OEMs, Dealers, and Captives much more complex. At the same time, consumers’ ability to understand brands and their expectations of them are soaring. Customers understand a brand’s character, demand a consistent experience across current and emerging channels, and exhibit little loyalty when inefficiencies exist. Brands must analyze customer data to identify true insights, such as what customers value and how they behave, and utilize these insights to strengthen customer relationships and increase efficiency at each stage of the customer lifecycle. In 2012, the summit will focus on how the most successful brands are executing Intelligent CRM - placing the customer at the center of their strategy, delivering true value to empowered consumers, and turning customers into brand advocates. The summit will demonstrate how OEMs, Dealers, and Captives are collaborating to maximize customer value with the most effective utilization of scarce resources.
Topics Will Include
- Overview of key market and technology trends
- Engaging customers throughout the customer lifecycle
- Developing an interactive customer feedback loop
- Creating true customer insight
- Managing complex channels and devices
Closing Panel Discussion
Where the Rubber Meets the Road - Maintaining Momentum in the Showroom
The dealership is where meaningful customer relationships are created, questions and objections are addressed, products are tested, decisions are made, and transactions take place. The panel will feature both OEM and Dealer thought leaders discussing their opinions, strategies, and tactics for satisfying the dealership experience demands of today's highly informed and typically impatient customers - customers who are searching for a radically different shopping and ownership experience. Key topics will include: creating trust between customers and dealership personnel, continuing the brand momentum created outside of the dealership, and facilitating an expedited dealership sales experience that aligns with customer expectations.
Moderated by Alan Buterbaugh, Senior Vice President - Content Engineering and General Manager at Wireless Ronin Technologies, the Closing Panel Discussion will be comprised of senior executives from Chrysler, Ford Direct, and Volvo Trucks. The panel will provide a final opportunity for the entire group to discuss questions with peers, leaving the Summit with valuable take-aways on the benefits of delivering the right customer experience at the dealership.
Register now to engage in this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction.
Please call 720-287-0145 or email via Contact Us if you have any questions.
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