June 15, 2011

The Ritz-Carlton,

Marina del Rey, CA

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Dealer.com helps auto dealers and manufacturers market to potential customers by building websites and integrated solutions that together drive the industry’s most comprehensive and effective online marketing platforms. These platforms significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability.  Today, Dealer.com is the auto retailing industry’s technology and market share leader, working with 80% of the top 125 dealer groups as recognized by Automotive News.

Dealer.com websites are built from the ground up to be search engine-friendly for Google and other sites – and its paid search solutions are the most effective in the industry.  The company’s leadership in these areas has been confirmed by several third-party studies.

Customer service is another key to Dealer.com’s success. Every customer is assigned a dedicated account manager, and the company consistently maintains a 2:1 ratio of outbound vs. inbound calls. In addition, through its large and growing investment in R&D, Dealer.com continues to offer customers innovative products that provide substantial returns on investment.

At the same time, privately held Dealer.com puts an unprecedented emphasis on employee health and wellness, and the company has flexible, supportive human resources policies, a collegial environment that fosters individuality, diversity and creativity, an ultra-casual dress code, and mentoring programs to ensure that all employees are continually working toward realizing their full potential.  Dealer.com was recently named a Top Small Company Workplace winner by Inc. magazine.

At a time when many technology companies are outsourcing work to other countries, Dealer.com strongly believes in the value of in-sourcing.  With over 350 employees currently in Burlington, Vermont, the company recently announced plans to add 200 more jobs by the end of 2011.

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Digital Air Strike is one of the fastest growing social media marketing and reputation management companies in the automotive industry. The company pairs innovative technology with a team of digital specialists to provide a complete solution for automotive related businesses nationwide. With expertise spanning 25 manufacturer brands and direct dealership experience, Digital Air Strike is able to take action to improve online reputations and organic search engine rankings, delivering quantifiable results for dealers, dealership groups and OEMs. Digital Air Strike works with dealers to give their business an advantage by leveraging new social media marketing tactics and using technology to promote positive reviews while reducing the impact of negative online content.

Digital Air Strike is also the most complete outsource solution for social media and reputation management.  Many dealers do not have the internal competencies to maintain a consistent approach to keep up with this fast moving space.  Social media changes daily; and with hundreds of the top dealers as clients, Digital Air Strike spots spot trends, shares best practices and takes action on behalf of their dealer clients.  The key differentiator is that Digital Air Strike has real people monitoring and managing your online image and reputation.  The company builds over 50 social media websites, generates all of the content and handles all of the posting for you.

Digital Air Strike was founded by a team of dynamic automotive industry veterans, all with proven track records of generating extreme ROI for dealerships through digital marketing programs. The solutions are built by dealers for dealers, while leveraging the experience of founders, who are all automotive technology visionaries.

For more information, visit www.digitalairstrike.com or call 1.877.536.0101.

 

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Media Partners:

 

Ward’s is the leading provider of objective management news and insights for today’s successful dealer.  Our industry-leading online service, WardsAuto.com, and magazine, Ward's Dealer Business, are respected resources of news, trend analysis, dealer rankings, best practices and other vital information for dealers.  Ward’s mission is to deliver timely, trusted information to help dealers increase profitability throughout their dealerships.

 

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The ADM Professional Community has a mission objective to provide an online networking exchange that serves as an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.

 

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AutoSuccess Magazine is the #1 Sales-Improvement magazine for the automotive professional. Our mission is to deliver a high-impact avenue for dealers to showcase their products and services that will improve their businesses nationwide. Our readers are the ultimate decision makers for the quality equipment, supplies and services utilized in the dealership.

 

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DealerELITE was founded in March of 2010, by Chris Saraceno and Mike Myers.  Their original vision was to create a small network of the elite automotive leaders to share best practices with one another.

Chris and Mike initially invited a few of the "Best and Brightest" in the industry to share their knowledge with one another with the goal of advancing the automotive industry through a collaborative effort.  This elite group of founding members, including Jim Ziegler, Grant Cardone, Dave Anderson, Cliff Banks, Dale Pollack, and Brian Benstock then pushed the site beyond the original vision by inviting friends, colleagues, and clients to join and share their ideas as well.

DealerELITE has since become the fastest growing automotive social site in the world.  The members' unique purpose is to bring automotive professionals together, believing that through effective collaboration the industry can improve and achieve new levels of performance.