June 15, 2011

The Ritz-Carlton,

Marina del Rey, CA

For more information
please contact us at
720-287-0145 or
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Keynote Speaker : Tamara Darvish Vice President DARCARS Automotive Featured Presenters: Elizabeth Barrera IT Director Ancira Nissan Gary Marcotte Senior Vice President - Marketing AutoNation Mario Murgado President & CEO Brickell Motors Matt Murray Director - Digital Marketing Dealer.com Alexi Venneri Co-Founder & COO Digital Airstrike Doug Frisbie Automotive Strategist Facebook Jeff Eggen Experiential Marketing Manager Ford Thilo Koslowski Vice President & Lead Auto Analyst Gartner Andrew DiFeo General Manager Hyundai of St. Augustine Monica Womack Peterson Digital Marketing Manager Lexus Donald Foy Executive Director Manheim Robert Brown Senior Manager - Social Media Marketing Nissan Sean Wolfington CEO Tier 10 Marketing Linda Gangeri Manager - National Advertising Volvo Cars of North America

Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

The Automotive Social Media Summit is a unique event featuring:

• Real expertise on key topics
• Exclusive environment for senior executives
• Strategic and best-practice presentations
• Extensive opportunities for peer-to-peer learning
• Limited sponsor and vendor involvement

The Automotive Social Media Summit is the industry’s only summit focused exclusively on social media. The Summit offers an exclusive environment for senior-level OEM and Dealer executives, with limited sponsor and vendor involvement. The full-day event also continues the learning and peer networking opportunities for those who attend the Automotive Customer Centricity Summit.

What You’ll Learn

Consumer trust in social media is rising at the same time as their reliance on traditional media continues to fall. Dealers and OEMs that successfully interact with consumers through social media have a distinct competitive advantage. The key is to overcome the “3 C’s” of social media - Creating, Connecting, and Converting - each of which presents a distinct challenge. The Social Media Summit 2011 will provide real-world examples and strategies to help you overcome these challenges and achieve positive ROI through your social media strategies.

Topics will include:

• AutoNation’s success creating customer engagement
• DARCARS’ social media strategy
• Ford’s “Focus: Rally America” program
• Hyundai of St. Augustine’s reputation management
• Volvo’s use of social media to connect with Millennials
• Nissan’s strategies to ensure a consistent brand image

NEW – Keynote Continuum Presentation!

Many delegates requested continuity between Summits, so for 2011, we’ve added a follow-up presentation to the 2010 keynote address. AutoNation will return to provide an update on the ideas discussed with the delegates last year. You’ll find out if they successfully used social media to create true engagement with their customers, and if this has helped them reach their goal of developing strong customer loyalty.

Closing Panel Discussion

The Social Media Summit will close with a panel discussion featuring thought leaders from Ancira Enterprises, Facebook, Lexus, and Manheim. The discussion will focus on the challenge of creating connections with customers - especially the generation known as Millennials. The panel will provide one last opportunity for all delegates to engage the panelists and one another, leaving the Summit with newly gained insights on social media strategies in the automotive industry.

Register now to engage in this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction.

Please contact us at 720-287-0145 or Contact Us if you have any questions.